Our standards
Nothing to
apologise for
The first collection is being developed around fit, fabric and finish. Here is what we are checking before launch.
01
Fit and feel
We are selecting garments for their cut, fabric and finish. Samples still need to be checked before we approve the launch range.
02
Brand details
We are checking removable manufacturer neck labels and printed Defiant Attitude labels where the garment supports them. Required garment information remains.
03
Honest information
Fabric composition, sizing and care details will be checked for each product. We will only describe specific certifications where they apply to the garment.
The small print
Inkthreadable is installed as our intended print and fulfilment partner. Product linking, sample quality and the complete order journey still need to be verified.